"Main Street
Ready Made" Author to Speak in Greendale on
June 19
May 23, 2008
Photo: Craig
Schreiner
Dr. Arnold Alanen, author of "Main Street
Ready Made: The New Deal Community of
Greendale, Wisconsin” will be the guest
speaker at the Greendale Historical
Society’s spring meeting on June 19. His
talk is entitled, "Two Anniversaries: The
New Deal at 75 and Greendale at 70."
“The Historical Society is very excited to
have Dr. Alanen share with the community
what he has learned about Greendale’s
unique history,”said Stephan Zelinksi of
the Greendale Historical Society. “This is
a great opportunity for Villagers to hear
much more about the facinating story of our
Village.”
Alanen is a professor in the Department of
Landscape Architecture at the UW-Madison,
and is the author of numerous publications.
“Greendale offers a glimpse of the 1930s,”
says Alanen. “It was designed by renowned
landscape architects, architects, and city
planners; and the progress of town
building, from start to finish, received
widespread attention from newspapers and
professional journals.”
In “Main Street Ready-Made,” Alanen
examined Greendale as an outgrowth of
public policy, as an experiment in social
engineering, and as an organic community
that eventually evolved to embrace a huge
shopping mall, condominiums, and expensive
homes while still preserving much of the
architecture and ambiance of the original
village.
Alanen will speak on June 19 at 6:30 p.m.
at the Greendale Public Library, Lower
Level, Health Dept. Entrance at 5650
Parking Street Greendale, WI 53129, The
event is free and open to the public